January 3, 2001
GREGORY SLAYTON, CLICKACTION CEO, APPOINTED TO THE DEPARTMENT OF COMMERCE TRANSITION ADVISORY BOARD
Slayton Joins Other Prominent CEOs and Business Leaders for Economic Forum with President-Elect in Austin
PALO ALTO, Calif. (January 3, 2001) ClickAction Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced today that its President and CEO, Gregory Slayton, has been appointed to the Department of Commerce Transition Advisory Board. Slayton joins several prominent high technology executives in an advisory role for the new administration. He will be in Austin tomorrow at an Economic Forum where President-elect Bush will discuss issues of direct relevance to the high tech industry with a small group of high-tech industry leaders.
"I am honored to have been selected to join this prestigious team" said Slayton, "and look forward to serving the Bush administration in this advisory capacity. This role will allow me to serve the President-elects administration while at the same time focusing the predominant amount of my time and attention on ClickAction. I continue to be very bullish on the future of ClickAction and look forward to leading a great team throughout 2001 and beyond."
About ClickAction
ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com.
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Forward Looking Statements
To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Companys Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Companys Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.






















