Advanced Segmentation - ClickAction eCRM provides extensive rules-based segmentation including segment creation, monitoring, and administration. This segmentation can be used to leverage customer profile data to target content and messages on a one-to-one and/or community basis.

Campaign Management - ClickAction eCRM allows you to define, plan, review, and operate cross channel personalized campaigns based on your role within an organization. You can define campaign goals, determine scheduling, associate rules, view messages, and monitor all aspects of a campaign including its execution and results.

ActionPlans™– Leverage your organization’s business logic into automated eMarketing campaigns based on planned sequences of interactions with a specific customer or customer segment. ActionPlans can be updated and modified in real-time to ensure the goals and metrics of the campaign are being met.

Content and Publication - Highly personalized one-to-one Web content and outbound messages can be assembled and published with ClickAction eCRM. For any particular edition, implicit selections, explicit items and rules, combine with templates to populate personalized content in individual messages for delivery to specific customers based on their profiles.

Messaging Manager - Ensures timely delivery of outbound messages as well as processing of inbound replies and events from a variety of channels including Web, wireless and email.

Messaging Site Tracking – Web site activity is monitored and tracked in real-time and used to generate conversion and ROI data that can be used for analysis and the targeting of future campaigns and subscribers.

Reporting - ClickAction eCRM includes a real-time Dashboard and Snap Shot reports to give you an integrated, up to the minute view of all system activity. Additionally, with ClickAction eCRM, data collected from various sources including customer profile and Web behavior data can be combined to provide a complete picture of your eMarketing programs and their rate of success. ClickAction eCRM optionally integrates with leading third party OLAP and Data Mining suppliers.

Workflow - ClickAction eCRM incorporates the use of roles to separate responsibilities and maintain increased control across your enterprise. An executive in your organization could be given access to view reports on specific campaigns. A Copywriter might be given the ability to create content in the system, but not able to execute an outbound message while a Senior Marketing Manager has access to all areas of the system for planning, workflow management and organization-wide oversight.

Extensible – Completely customizable rules, best practice ActionPlans and publishing templates are provided with ClickAction eCRM. Modifications and extentions that are specific to your business need can easily be created from scratch or by modifying an existing rule, ActionPlan or publishing template.

Online Communications - Interact with your customers via email, wireless device (PDA, cell phone, etc), or provide dynamic content at the Web site level. This is essential to deliver the right message to your customer at most appropriate time on the device that they choose to receive the message.

Scalability - Built for a distributed computing environment using J2EE industry standards ClickAction eCRM can meet the demands of the largest organizations. Whether you are sending ten thousand messages a day or five million messages a day, ClickAction eCRM can scale to meet your needs.