ClickAction’s suite of products help build measurable one-to-one relationships with our client’s customers, Web visitors and users through electronic channels including email, Web sites, wireless devices and more. ClickAction’s products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand, telecommunications, publishing and entertainment.

ClickAction ERM is a fully hosted ASP (Application Service Provider) application that helps to gather, manage and store customer profile information, segment the profile information with a powerful rules engine, deploy compelling permission-based email marketing messages to targeted segments and track the success of these e-marketing campaigns in real-time.

ClickAction eCRM is the foundation for building a successful Electronic Customer Relationship providing unified customer profiling, message design and publishing, rules-based segmentation, event driven outbound marketing and inbound response management. ClickAction eCRM delivers ultimate flexibility, offering a fully hosted shared ASP application, a fully-hosted dedicated ASP application or a variety of software licensing models for deployment on or along side an eCommerce platform. These options give organizations complete control over capacity, bandwidth, scalability and performance.

ClickAction products are built on leading Internet technologies such as Java 2 Enterprise Edition (J2EE), XML and XSL as well as industry standard operating systems, servers, databases and protocols. In addition, ClickAction eCRM can be integrated with a variety of third party applications including industry leading eCommerce platforms, OLAP Analytics and Content Management Systems.