Permission Profiling
Filling email in-boxes with unwanted email is a sure way to upset potential customers. Instead, use ClickAction ERM 5 to gain an understanding of your customer’s interests, through the opt-in profile screen, and then send email messages tailored to their preferences. More info.

Database Exchange for Cross-Touch Point Customer Management
Our expert Data Management Services team can work with you to integrate ClickAction ERM 5 technology with in-house systems, making the process of combining your databases effortless. Using ClickAction ERM 5, you can collect data from in-house data mining operations across multiple channels such as online, call center or in-store transactions. Web-based data exchange tools are provided to easily map and import data from legacy systems. More info.

Smart Personalization
Knowing your customer and managing your Profile Database is key to establishing an effective eMarketing program. Using the ClickAction ERM rules engine, event modeling and content merge feature you can build an in-depth profile of each customer’s interests, demographics, or email campaign responses so you can establish a one to one dialogue. More info.

Advanced Segmentation – Rules Targeting
A powerful rules engine is the brain of ClickAction’s ERM targeting and exporting capabilities. Rules are used to tie together information in the Profile Database such as: name, email address, customer lifetime value, click-through frequency and ZIP Code for advanced targeting. You can target highly specific segments of your customer base by selecting segment profiles from any fields within the database with Boolean descriptors. More info.

Campaign Management
Take control of your email marketing campaigns using our intuitive ClickAction ERM Web interface. Through the ClickAction ERM campaign manager you can create and manage personalized text, HTML, rich media and viral marketing email campaigns. ClickAction’s advanced campaign management tools and features include pre-defined message templates, offer testing, event driven marketing, rich media, inbox sensing and specialized features to support agency partners. More info.

Real-Time Tracking and Reporting
Instantly retrieve and analyze campaign results through our Web-based tracking and reporting system.

The reporting section in ClickAction ERM 5 allows you to immediately measure the results of your campaign. These results can be used to fine-tune your customer knowledge and improve future email communications. The ClickAction ERM 5 reporting feature records each message sent to your subscribers. If the recipient clicks on a tracked URL in your message, ClickAction records that response and can launch a follow-up campaign based on that response. More info.

Network Overview
ClickAction has invested millions of dollars and thousands of man hours building one of the leading email marketing applications available today. Using the latest hardware and software from leading companies such as BEA™ Systems, Cisco Systems™, Oracle® Corporation and Sun® Microsystems, the 100% Java™ based ClickAction ERM application has been designed for reliability, scalability and security. The application is monitored 24x7x365 by dedicated staff at ClickAction and our Internet service partner, GlobalCenter, to offer peak Web site performance and availability and to maintain the highest level of security. Our fully redundant infrastructure has load-balanced capacity to ensure that all requests on the application are received, processed and served as fast as possible. ClickAction’s massive hardware redundancy keeps our infinitely scalable email capacity well ahead of client demand.

Email Processing
ClickAction ERM handles all email processing and is scalable to your needs. Whenever you send outbound email messages, you will receive a variety of responses from your subscribers. These may be simple auto-reply messages when someone is out of the office or more complex replies from your customers asking for more information. Our service includes a built-in rules-based system that acts on messages by analyzing keywords in the message. Emails that require a personal response, such as a request for more information, can be routed to your Inside Sales, Customer Service departments or any email address in your organization that you designate.

You may also receive returned email messages from Internet servers known as "bounce-backs." This happens for a variety of reasons: users might switch email addresses, companies change their domains, or Internet Service Providers may go out of business. ClickAction can automatically remove the email addresses that generate bounce-backs from your lists. Therefore, your team doesn’t need to handle this process manually and your messages are sent only to valid email addresses.

Agency Capabilities
ClickAction includes specialized features to meet the unique needs of our agency partners. These features provide agencies with advanced segmentation and targeting capabilities, increased campaign management flexibility and detailed reporting across multiple segments. Additionally, an agency partner will be able to deliver and manage advanced email marketing programs to all of their individual clients from a single login.

Fast Implementation and Best Practice Services
ClickAction works with you to find the solution that is right for your business. ClickAction ERM 5, an application service that is fully managed by ClickAction, offers the best solution for getting you up and running quickly. Our 100% Java application platform enables flexibility and easy integration with legacy databases, commerce platforms, call centers and other Web applications.

We realize you have tight deadlines and it’s important to have a company you can rely on. Our skilled team is available to help you throughout the process, from planning your eMarketing strategy to developing your campaigns and analyzing your results.

World-Class Companies Use ClickAction ERM
Our email relationship management technology and services power the world's leading companies to e-business success. Through our unparalleled service organization and industry partnerships, we share with our clients a strategic vision and a development path for creating a permission profile - a way to get customers involved in the profiling process and a primary ingredient for effective customer relationships. Our dedication to open profiling standards and 100% Java-based technology sets our clients on a fast track to the ultimate e-business advantage: achieving optimized relationships, across all business channels and all customer touchpoints.

Contact Us:
For more information on ClickAction ERM 5, visit www.ClickAction.com or call 1-800-473-3141.