Take control
of your email marketing campaigns using our intuitive ClickAction ERM Web
interface. Through the ClickAction ERM campaign manager you can create and
manage personalized text, HTML, rich media and viral marketing email campaigns.
ClickAction’s advanced campaign management tools and features include
pre-defined message templates, offer testing, event driven marketing, rich
media, inbox sensing and specialized features to support agency partners.
Easy-to-Use Message Templates
Choose from several pre-defined offer templates for a fast and easy way
to create compelling email messages every time you communicate with your subscribers.
Text Template
Text email is a very effective way to communicate with customers and prospective customers. All email recipients can display text email messages, ensuring your message is readable. If you create multiple text offers, ClickAction ERM will automatically combine them into a single email message, saving you money and ensuring that your subscribers don’t receive multiple messages on the same day. This reduces the possibility that your audience will unsubscribe due to over communication. Each text offer contains a single, trackable URL. Tracked URLs allow you to know when a subscriber has responded to your offer by clicking on a URL in the body of the email.
Newsletter Template
The Newsletter template allows you to send large amounts of information or multiple offers to your customers in a single message. A Newsletter is a text offer that can track up to ten unique URLs. Newsletter email messages are never combined with other email templates.
HTML Template
HTML email messages are a visually compelling method of communicating with your customers and typically result in higher response rates and increased sales when compared to text messages. You can use the HTML template to send an email message that looks just like your Web site or print advertising. This message can incorporate branding elements, color, fonts, type styles, photos and other visuals from your existing marketing efforts.
Offer
Testing
Testing headlines, titles, offers and ad copy is the key to success in direct
marketing. ClickAction ERM 5 contains test templates for email messages. You
can design multiple offers, promoting the same item to your customers with
different headlines, pricing or message copy. Each message is sent to a small
percentage of randomly selected subscribers from the list you wish to target.
Event Driven Marketing
Event based marketing capabilities will allow you to develop follow on offers,
which are triggered by client actions or unique subscriber data. This sophisticated
feature allows for ongoing campaigns developed for automated birthday or anniversary
announcements, life reminders, or secondary communications that are triggered
when an email recipient opens, responds or doesn’t respond to a previous
email communication.
Viral Marketing & Rich Media
Viral marketing campaigns allow you to create secure, relevant, and personal
relationship marketing programs that make it easy for your email recipients
to recommend your site, promotions, or specific content to their friends.
ClickAction also delivers rich media email and e-messaging solutions, giving
you the ability to produce and transform voice, animation, sound and graphics
into email marketing and e-messaging campaigns. You can track the progress
of these marketing programs and reward recommendations that result in new
registered users.
Inbox Sensing
ClickAction ERM has a built-in HTML Sensor that detects whether the email
recipient can view HTML emails. The system logs this fact and with explicit
data gathered from the subscription survey, identifies text vs. HTML capable
subscribers. The next time an email is sent to the subscriber, the system
will automatically route the appropriate format to the email recipient.
