ClickAction eCRM simplifies, manages and makes measurable the process of connecting one-to-one with your customers via email, personalized Web content and mobile devices. ClickAction eCRM provides closed-loop marketing automation, tracking and reporting, enabling and optimizing personalized e-content delivery.

By integrating customer data analysis, campaign management, and personalization, ClickAction eCRM enables you to more effectively locate, communicate to and respond to your most valuable customers. Building this one-to-one relationship with your customers is essential to achieve business goals, increase profitability, loyalty and customer lifetime value.

Built using an Enterprise JavaBean (EJB) component architecture, ClickAction eCRM provides a scalable solution that will integrate seamlessly with other enterprise technologies including leading Java eBusiness platforms, content repositories, database environments and analytical applications.