Rules
Engine
A powerful rules engine is the brain of ClickAction’s ERM targeting and
exporting capabilities. Rules are used to tie together information in the
Profile Database such as: name, email address, customer lifetime value, click-through
frequency and ZIP Code for advanced targeting. You can target highly specific
segments of your customer base by selecting segment profiles from any fields
within the database with Boolean descriptors. Below are examples of two target
segments, one simple and one complex:
Simple Segment
Interest = office supplies
Zip Code range = 94300 to 94800
Profiles found = 23,128
Complex Segment
Interest = office supplies
Interest = new products
Company size = over 5,000 employees
Click-through average over 10%
Most recent purchase over $300
Location = western region
Sweepstakes entrant = yes
Has not received an e-mail in 1 month
Profiles found = 1,341
