Filling
email in-boxes with unwanted email is a sure way to upset potential customers.
Instead, use ClickAction ERM 5 to gain an understanding of your customer’s
interests, through the opt-in profile screen, and then send email messages
tailored to their preferences.
Profile Screen
The ClickAction ERM profile screen, which appears as an interactive survey
on your Web site, enables the subscriber to provide demographic information
such as email address, name, mailing address, gender and more. The subscriber
can also express an interest in specific product or service categories. For
example, if you sell clothing, the subscriber can request to receive information
on suits, dresses, neckties, winter fashions and/or sale items.
Placed in strategic locations on your Web site, the profile screen is 100%
customizable to the look and feel of your company’s Web image and branding.
After a subscriber submits their profile information they receive a welcome
email that confirms their profile data. Each email message contains a link
where subscribers can easily change their subscription preferences or request
to be removed from future mailings.
Profile Database
The Profile Database stores detailed information on each subscriber including:
offers they received, response to offers, type of product and service information
they subscribe to, email address, first name, last name, mailing address,
phone numbers, gender and income. It also stores source information so you
can track and target where each person entered the system.
The Profile Database is the backbone of your eMarketing program. The robust
capabilities of the Profile Database enable unprecedented control over your
email campaigns. Data captured from the profile screen and imported from legacy
databases is stored in the Profile Database for campaign targeting, segmenting
and reporting.
