Our expert Data Management Services team can work with you to integrate ClickAction ERM 5 technology with in-house systems, making the process of combining your databases effortless. Using ClickAction ERM 5, you can collect data from in-house data mining operations across multiple channels such as online, call center or in-store transactions. Web-based data exchange tools are provided to easily map and import data from legacy systems.

You can easily import existing customer data via a client accessible user interface. Within as little as 24 hours you will have access to your newly imported list and can begin sending targeted, personalized emails. This process allows you to easily combine legacy data with profile information in the ClickAction ERM 5 database.

When you import your files you have the ability to add a source name for data tracking and for use with the rules engine. With the source name you can organize profiles as you import them for later tracking. The source name is used to identify both the uploaded data file as well as the source of the uploaded subscriber profiles for enhanced targeting. For example, you can assign a source name such as "anniversary buyers" or "celebration bouquet buyers" to a segment that you would later target in a specific offer.

Your imported data is automatically verified for common errors such as bad email addresses, data mismatch, invalid characters and repetition. This process helps to ensure the database you are using is accurate and clean. It is also possible to export data from the ClickAction ERM 5 Profile Database. You can easily access the profile data for reporting or merging with other data.

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