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Instantly
retrieve and analyze campaign results through our Web-based tracking and reporting
system.
The reporting section in ClickAction ERM 5 allows you to immediately measure
the results of your campaign. These results can be used to fine-tune your
customer knowledge and improve future email communications. The ClickAction
ERM 5 reporting feature records each message sent to your subscribers. If
the recipient clicks on a tracked URL in your message, ClickAction records
that response and can launch a follow-up campaign based on that response.
Detailed Reports
An Email Reports Summary displays every active and expired offer sent,
total number of email messages sent in the last day and seven days, total
number of email messages sent and the response rate since the campaigns were
started. A detailed report can be generated with specific information related
to an individual campaign. This report contains: total messages, total responses,
response rate, total bounce backs, bounce back rate, categories selected and
relevant campaign notes. You can use this data to follow-up with customers
who responded to an email offer, or to complete a test campaign.
Products | ClickAction ERM ASP | Features and Benefits
