For Immediate Release
January 17, 2001

CLICKACTION LAUNCHES COMPETITIVE UPGRADE PROGRAM TO CLIENTS OF TROUBLED COMPETITORS

ClickAction Offers Special Terms on its Industry Leading Email Marketing/E-Messaging Service for Current Clients of Troubled Competitors

PALO ALTO, Calif. (January 17, 2001) – ClickAction™ Inc. (Nasdaq: CLAC), an industry leader in permission-based email marketing/e-messaging, announced today a competitive upgrade program. This program will allow clients of competitors to upgrade to ClickAction Email Relationship Management (ERM) at a reduced fee for a limited time.

For clients that would like to upgrade their current email marketing/e-messaging service or are unhappy with their current e-marketing provider, ClickAction will offer a discount up to 50% off the initial Implementation, Support and Training fees for their ERM services. This service upgrade program will be offered through March 31, 2001.

"ClickAction, a leader in the email marketing/e-messaging industry, has recently upgraded numerous clients from competitors that have been unhappy with the level of service they have received," said Joe Cortale, executive vice president of worldwide sales for ClickAction. "Many of our competitors have been struggling financially and have announced massive layoffs. Others have been locked out indefinitely from their planned IPO’s and as a result have become an increasingly risky choice. ClickAction is launching this program as an incentive to companies looking to upgrade from their current service provider to a proven industry leader."

"In addition to this limited time Competitive Upgrade Program, all new clients will of course receive the ClickAction 100% Service Guarantee, which remains the industry's first and only service guarantee," concluded Cortale.

Potential clients interested in taking advantage of this limited time offer should contact the ClickAction Sales Hotline at 1.800.473.3141 or via email at sales@clickaction.com.

About ClickAction

ClickAction Inc. is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information, visit www.clickaction.com.



Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.