For Immediate Release
January 18, 2001

CLICKACTION LAUNCHES CLICKACTION UNIVERSITY: INDUSTRY’S FIRST COMPREHENSIVE E-MESSAGING LEARNING PROGRAM

ClickAction Reinforces Commitment to Superior Client Service by Offering Industry Leading Learning Program For Its Clients

PALO ALTO, Calif. (January 18, 2001) – ClickAction™ Inc. (Nasdaq: CLAC), an industry leader in permission-based email marketing/e-messaging, today launched ClickAction University, the industry’s first comprehensive learning program designed to help clients and e-marketers master specific, state-of-the-art knowledge needed to ensure effective, profitable and personalized email campaigns. ClickAction University is administered through four channels; bi-weekly Webinars, regional Seminars, the industry’s first client information portal and the Company’s new Web site, which will be launched the first week of February.

ClickAction University hosts a series of bi-weekly Webinars, for ClickAction clients, that outline today’s most effective email marketing strategies and the many powerful features of the ClickAction Email Relationship Management (ERM) system.

ClickAction University also sponsors a unique series of regular regional Seminars to coach
e-marketers how to effectively target and create email campaigns and allow participants to explore the latest trends and best practices in permission-based email marketing. Each seminar is geared toward illustrating how email today is being applied as a vital communication tool for various industries, including the catalog, retail and publishing industries.

ClickAction is the industry’s first 24/7 Information Portal. ClickAction clients can access information on best practices, technology, current projects and other world class email marketing/e-messaging resources. ClickAction University offers portal training sessions that allow ClickAction clients and partners to learn how to access an extensive, searchable knowledge base on email marketing/e-messaging best practices and FAQ’s.

ClickAction will also launch their new Web site during the first week in February. The site will provide e-marketers with the latest information and in-depth analyses on email marketing and e-messaging best practices and techniques.

"ClickAction is thrilled to announce the launch of ClickAction University. This learning program serves as an effective means for our clients and partners to understand how to get the most out of their email campaigns," said George Grant, senior vice president of marketing for ClickAction. "This learning program reinforces ClickAction’s deep commitment to superior client service. Furthermore, the program allows our clients to master email best practices and thereby effectively utilizing email marketing/e-messaging best practices in order to increase their ROI and maximize their customer lifetime value."

About ClickAction

ClickAction Inc. is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information, visit www.clickaction.com.

Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.