For Immediate Release
January 29, 2001

CLICKACTION CEO TO ADDRESS 15TH ANNUAL DMA CIRCULATION DAY CONFERENCE FOR PUBLISHERS

Slayton to Outline the Mulitiple Benefits of ClickAction’s Real Time Publishing Program for Major Publishers Like Business Week

PALO ALTO, Calif. (January 29, 2001) – Gregory Slayton, President and Chief Executive Officer of ClickAction™ Inc. (Nasdaq: CLAC), an industry leader in permission-based email marketing/e-messaging, will outline its Real Time Publishing Program and the strategic and financial benefits it is bringing to many of the world’s leading publications. Slayton will be addressing the 15th Annual DMA Circulation Day on Tuesday, January 30 in New York City.

Slayton will discuss how ClickAction’s Real Time Publishing Program enables major publishing clients to meet their readers’ need for branded, real time information on subjects of specific interest while complementing the print publications and providing a complementary, new source of lucrative ad revenues.

"Industry leading publishers, such as BusinessWeek Online and Forbes, are discovering the power of our Real Time Publishing Program. More and more readers don’t have the time to read each print issue, yet desperately need daily updates on specific subjects from trusted publications," mentioned Slayton. "By enabling our clients to deliver the specific information an individual reader wants at the time and in the electronic format of the reader's choosing, ClickAction helps our publishing clients meet that growing need, creating a stronger connection with the reader and a new advertising platform at the same time."

About ClickAction

ClickAction Inc. is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information, visit www.clickaction.com.

Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.