PALO ALTO, Calif. (February 6, 2001) – ClickAction™ Inc. (Nasdaq: CLAC), an industry leader in permission-based email marketing/e-messaging, announced today the launch of ClickAcquiresm, a zero-risk tool that provides clients with access to multiple channels of client acquisition that significantly increase the number of opt-in subscribers added to a client’s online subscriber database. ClickAcquire empowers marketers to leverage risk-free channels that rapidly convert interested individuals into opt-in subscribers.

"ClickAcquire accelerates the pace at which our clients’ lists are growing," said George Grant, senior vice president of marketing for ClickAction. "One client had previously spent almost $1 million in an in-house program that netted only 85,000 unique opt-in email addresses over six months. But with ClickAquire, they increased their subscriber base by more than 1 million new opt-in email addresses in less than 90 days for a fraction of what they spent on their previous program."

"This program further exemplifies our commitment to superior client service and reaffirms our leadership in the industry," concluded Grant.

About ClickAction

ClickAction, Inc. is the leading provider of email/e-messaging marketing services. ClickAction’s suite of products – ClickAction ERM, ClickAction eCRM, ClickStudio and ClickForward – range from fully hosted ASP applications to licensable, enterprise-class software. The suite helps businesses retain and grow profitable, one-to-one customer relationships. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand, telecommunications, politics, publishing and entertainment. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information, visit www.clickaction.com.

Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. For further information, refer to all risk and uncertainty factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.