For
Immediate Release
August 21, 2000
LOWE LINTAS & PARTNERS, U.S., ENHANCES ITS EMAIL MARKETING CAPABILITIES
THROUGH PARTNERSHIP WITH CLICKACTION
New York, NY, August 21, 2000 – Lowe Lintas & Partners, U.S. announced
today that its interactive unit, Lowe Lintas Interactive, has finalized a
relationship with Silicon Valley-based ClickAction™ Inc. (Nasdaq: CLAC),
one of the leading providers of permission-based email campaign management
tools, to enhance the email marketing capabilities of all Lowe Lintas &
Partners U.S. units including Lowe Lintas & Partners, Lowe Lintas Direct
and Lowe Lintas Interactive. The news was announced today by Bruce Kelley,
president, Lowe Lintas & Partners, U.S. Management of ClickAction will
report in to Dan Goodman, managing director, Lowe Lintas Interactive.
In the new relationship, Lowe Lintas Interactive and Lowe Lintas Direct will
continue to develop contact and marketing strategies, creative, design, and
content for the agency’s email marketing clients, which currently include
Heineken USA’s Amstel and RCN Corporation, among others. The agencies
maintain their roles as primary client contacts.
ClickAction will assist Lowe Lintas & Partners by delivering personalized,
targeted, opt-in emails and monitoring and reporting results, facilitating
the agency’s data collection and evaluation. The company has developed
a Lowe Lintas & Partners branded version of its service, providing web-based
campaign management capabilities that enable Lowe Lintas & Partners to
manage and retrieve real-time data on all email campaigns.
"Email marketing has been under development at our agency for some time,"
said Dan Goodman. "Following the success of our recent efforts, including
one campaign that produced a 70% click-through rate and a 20% pass-along,
I’m confident that we have the necessary know-how to build relationship
strategies online. ClickAction’s state-of-the-art technology will provide
us with the robust solutions we need to manage our online dialogue."
Commented Bruce Kelley, "In an ever-evolving industry it’s important
to be at the forefront of new developments and to ensure that our clients
receive the most advanced levels of service. ClickAction will provide crucial
back-end support to Lowe Lintas’ strategic email marketing capabilities."
ClickAction provides Email Relationship Management (ERM) services for over
200 world-class clients, including Patagonia, Dean & Deluca, Sara Lee,
Brooks Brothers and Boise Cascade Office Products. By assisting and advising
clients on the creation of permission profiles, ClickAction helps its clients
build a database of knowledge about individual customer needs.
"Lowe Lintas & Partners and ClickAction have complimentary skills
which will position the agency with an immediate email marketing advantage,"
said Gregory Slayton, president and CEO for ClickAction. "ClickAction
benefits from the access to new and prestigious clients and to the strategic
and creative proficiency of Lowe Lintas & Partners, while providing sophisticated
technology to help refine and customize the marketing approach."
ClickAction Inc. (Nasdaq: CLAC)
is a leading provider of eMarketing services that help businesses retain and
grow profitable, one-to-one customer relationships. ClickAction Email Relationship
Management (ERM) is a comprehensive service that enables marketers to conduct
targeted permission-based email campaigns, collect and profile customer data,
and access real-time results in an entirely Web-hosted environment. The service
easily integrates with legacy databases, advancing the real-time management
of customer data across all channels. ClickAction has developed thousands
of email campaigns for over 200 world class clients and partners including:
Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade
Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an
independent, non-profit organization whose mission is to build users’
trust and confidence in the Internet by promoting the use of fair information
practices, and CAUCE, the Coalition Against Unsolicited Commercial Email,
and works only with companies that are advocates of strict consumer privacy
guidelines. For more information, visit www.clickaction.com.
Lowe Lintas Interactive (services clients Dell Computers, RCN Corporation,
Heineken USA, Unilever, Marriott and Denny’s, among others) and Lowe
Lintas Direct (services clients Dell Computers, RCN Corporation, The MONY
Group, Ortho-McNeil Pharmaceuticals, Novartis and SunGard Data Services, among
others) are subsidiaries of Lowe Lintas & Partners, U.S., the global advertising
arm of The Lowe Group. The Lowe Group was founded in London in 1981 and now
ranks 4th among the world's top agency groups, with billings in excess of
US $12 billion and offices in over 80 countries. Lowe is a member of the Interpublic
Group of Companies (NYSE:IPG).
