For Immediate Release
September 1, 2000

CLICKACTION CEO TO ADDRESS FIRST SECURITY VAN KASPER CLASS OF 2000 AND CHIEF EXECUTIVE CONFERENCES IN SEPTEMBER

Slayton to Discuss the Rise of Email, E-Messaging and Viral Marketing as the Preferred E-Marketing Mediums for Major Online Advertisers

PALO ALTO, Calif. (September 1, 2000) – Gregory Slayton, President and Chief Executive Officer of ClickAction™ Inc. (Nasdaq: CLAC) will discuss the rapid rise of email, e-messaging and viral marketing as the e-marketing vehicles of choice for major online advertisers at the upcoming First Security® Van Kasper Class of 2000 Conference in San Francisco on September 12 and the Chief Executive dotCEO Conference in New York on September 21.

Slayton will address investors and analysts about this major trend in the e-marketing industry and its potential impact on various industry players including ClickAction, Kana and Digital Impact.

"Email, e-messaging and viral marketing enable advertisers to develop powerful, personalized, targeted campaigns in order to effectively communicate with their customers," said Jennifer Jordan, Senior Equity Research Analyst at First Security Van Kasper. "ClickAction has truly become a leader in the newly emerging viral e-marketing space."

"There’s no doubt that banner ads have faded as the e-marketing vehicle of choice" concludes Slayton. "Advertisers are looking for e-marketing mediums that actually work to bring in new customers and to reinforce profitable relationships with existing customers. Whether you’re looking at click-through rates, buy rates or good old ROI, email, e-messaging and viral marketing are simply much more effective mediums. And that is clearly going to have a major impact on the players in the e-marketing industry."


About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2000, each as filed with the Securities and Exchange Commission.