For Immediate Release
September 5, 2000

CLICKACTION AND BROADVISION INTEGRATE SYSTEMS TO PROVIDE ADVANCED EMAIL MARKETING/E-MESSAGING CAPABILITIES

XML Technology Enables Major Clients Like Pitney Bowes to Synchronize Subscriber Information in Real-Time

PALO ALTO, Calif. (September 5, 2000) – ClickAction™ Inc. (Nasdaq: CLAC) today at the BroadVision Partner Training conference announced the development of an XML based profile data exchange feature for BroadVision One-To-One‘ Enterprise clients. Delivering on the companies’ on-going commitment to integrate industry-leading technologies, ClickAction's XML Automatic Data Transfer (XML-ADT) allows BroadVision users to seamlessly and automatically synchronize subscriber profile data with their ClickAction e-marketing Profile Database.

By utilizing the XML-ADT, subscriber information entered by a visitor on a Web site using BroadVision One-To-One Enterprise can be automatically transferred to ClickAction in a secure, XML based transaction. ClickAction and BroadVision clients will benefit by having real-time, secure, profile data available in the ClickAction Email Relationship Management (ERM) service, ensuring those clients deliver personal, relevant and timely email marketing/e-messaging information.

The first of several mutual clients to utilize XML-ADT is Pitney Bowes (NYSE: PBI), a leader in business outsourcing that offers advanced end-to-end business solutions to their clients. Pitney Bowes has made a strategic commitment in BroadVision technology to drive their e-commerce initiatives. The XML format will allow Pitney Bowes to leverage their commitment by integrating their BroadVision applications with ClickAction ERM to drive highly targeted email marketing/
e-messaging campaigns. Pitney Bowes looks forward to other opportunities to strengthen their eCRM capabilities.

"ClickAction and BroadVision have developed a unique partnership that will offer clients cutting-edge email marketing/e-messaging technology," said George Grant, senior vice president of marketing for ClickAction. "XML-ADT is the first of many steps between ClickAction and BroadVision to integrate our respective industry-leading technologies. As an important XML-ADT client, Pitney Bowes will gain a true best-of-breed service."

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2000, each as filed with the Securities and Exchange Commission.