For
Immediate Release
September 6, 2000
SUNSET MAGAZINE, A DIVISION OF TIME INC., OPTS FOR CLICKACTION’S EMAIL
MARKETING SERVICES
Award-winning Sunset Magazine to Implement E-Publishing Program for Subscribers
PALO ALTO, Calif. (September 6, 2000) – ClickAction™ Inc. (Nasdaq:
CLAC),
a leader in permission-based email marketing, announced today that Sunset
magazine, an award-winning lifestyle magazine that for more than a century
has covered the best in Western living, home design, cooking and gardening,
will start using ClickAction’s Email Relationship Management (ERM) service
to personalize communication with its readers. Sunset is a division of Time
Inc., a Time Warner company (NYSE: TWX) that also publishes Time Magazine,
Sports Illustrated and People.
Sunset’s objective is to provide timely, relevant lifestyle content to
its more than 1.4 million subscribers on a one-to-one basis. They plan to
strengthen retention and customer service, as well as prospect for new subscribers.
Email will be used to create an interactive dialog and enhance the total experience
for subscribers. Ultimately, Sunset will drive circulation profitability through
their e-publishing initiatives.
"Sunset magazine takes pride in delivering content of the highest quality,"
said Rob Gursha, vice president and general manager for Sunset magazine. "ClickAction’s
best-of-breed service provides us an innovative and cost-effective way to
publish relevant editorial for subscribers that is tailored to their individual
interests and needs. We’re confident that, by creating a personalized
email dialog with our subscribers, we can continue to add value and build
stronger relationships with our best subscribers."
"Sunset is a well-respected publication and a house-hold name on the
West Coast. We’re delighted to help them launch their email program and
extend the awareness for their magazine," said Joe Cortale, executive
vice president of worldwide sales. "Sunset will join the ranks of Forbes
and Prentice Hall Direct as clients – clearly ClickAction is becoming
a popular choice among publishers."
About ClickAction
ClickAction Inc. (Nasdaq: CLAC)
is a leading provider of email marketing/e-messaging services that help businesses
retain and grow profitable, one-to-one customer relationships. ClickAction
Email Relationship Management (ERM) is a comprehensive service that enables
marketers to conduct targeted permission-based email campaigns, collect and
profile customer data, and access real-time results in an entirely Web-hosted
environment. The service easily integrates with legacy databases, advancing
the real-time management of customer data across all channels. ClickAction
has developed thousands of email campaigns for over 200 world class clients
and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee,
Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction
is a member of TRUSTe, an independent, non-profit organization whose mission
is to build users’ trust and confidence in the
Internet by promoting the use of fair information practices, and CAUCE, the
Coalition Against Unsolicited Commercial Email, and works only with companies
that are advocates of strict consumer privacy guidelines. For more information,
visit www.clickaction.com.
About Time Inc.
Time Inc.
has a rich heritage of journalistic integrity and innovation dating back to
Time magazine’s founding in 1923. In its 75-plus years, Time Inc. has
established itself as the foremost creator of publishing and information brands,
including many of America’s most successful magazines, best-selling books,
popular book clubs and informative Web sites. Distinguished by its entrepreneurial
inventiveness, Time Inc. was the only publishing company to have launched
nine major magazines in the past decade.
# # #
Forward Looking Statements
To the extent that any of the statements contained herein relating to
the Company are forward-looking, such statements are based on current expectations
that involve a number of uncertainties and risks. Such uncertainties and risks
include, but are not limited to, the development of new products and services,
the enhancement of existing products and services, the dependence on principal
customers and partners, competitive pricing pressures, product volume and
mix, timing of orders received, introduction of competitive products and services
having technological and/or pricing advantages, and overall dynamics of the
industry and consolidation. For further information, refer to the risk factors
included in the Company’s Annual Report on Form 10-KSB for the year ended
December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for
the quarter ended June 30, 2000, each as filed with the Securities and Exchange
Commission.
