For Immediate Release
September 12, 2000

CLICKACTION INTRODUCES ANOTHER INDUSTRY FIRST:
24/7 CLIENT INFORMATION/RESOURCE PORTAL

ClickAction Launches Email Relationship Management (ERM) Information Portal to Ensure Seamless 24/7 Information and Resources For Clients and Partners

PALO ALTO, Calif. (September 12, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, today announced the industry’s first 24/7 Information/Resource Portal for the benefit of its clients and partners. Clients and partners using ClickAction’s ERM service will be able to utilize the portal as a 24/7 email marketing/
e-messaging resource center and campaign reporting tool.

The portal will give ClickAction clients and partners 24/7 access to an extensive searchable knowledge base on e-marketing best practices and FAQ’s. Clients and partners will be able to submit service and campaign requests directly through their Web browser and then track their fulfillment using the portal. Clients and partners will also be able to track campaign results using the portal’s campaign reporting tool.

"ClickAction’s client portal has offered my company superior service in just its first two weeks," said Max Harris, multi-step marketing manager for gardeners.com. "This portal allows me to have a comfort level that support is available, multi-channel, during my east-coast business hours and in fact, 24 hours a day."

"ClickAction’s client portal will serve as a more efficient means for our clients and partners to use ClickAction ERM," said Kathy Williams, vice president of operations for ClickAction. "It is imperative to offer clients the ability to self-educate and to scale their efforts in an efficient manner. This portal allows our clients and partners to do just that."

To learn more about ClickAction’s ERM Information Portal, visit the website at http://portal.clickaction.com.

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE, the Coalition Against
Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.