For Immediate Release
September 19, 2000

CLICKACTION CEO AND BOARD MEMBERS PURCHASE SHARES IN THE OPEN MARKET

CEO and Board Members Purchase Shares in Open Market with
Combined Purchase of Over $400,000

PALO ALTO, Calif. (September 19, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced today that its President and CEO, Gregory Slayton, and board members Gary Daichendt, EVP of worldwide operations at Cisco Systems (Nasdaq: CSCO), Howard Love, General Partner of Love Capital and Edwin Niehaus III, President and CEO of Niehaus Ryan Wong Inc., purchased a combined total of over $400,000 of the company’s common stock over the last 20 days in the open market. In the past 20 days, Mr. Slayton purchased a total of 20,000 shares, and Messrs. Mr. Daichendt, Mr. Love and Mr. Niehaus purchased a combined 15,000 shares.

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet by promoting the use of fair information practices, and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.