For Immediate Release
September 25, 2000

CLICKACTION LAUNCHES ELIBRIUM DIVISION:
LEADING SOFTWARE AND INTERNET SOLUTIONS PROVIDER FOR SMALL BUSINESS PROFESSIONALS

Division Currently Serves Over 1.4 Million Small Business Professionals

PALO ALTO, Calif. (September 25, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced today the launch of Elibrium™, a division of ClickAction formally known as MySoftware, which will provide small business professionals with effective Web-based solutions. Elibrium brands target small and medium size businesses and include Elibrium, MySoftware, MyProspects and eProspects. Elibrium’s new Internet Business Solutions product line will be available through retail stores and online distributors in January 2001. Elibrium offers professionals access to state-of-the-art Internet business services with up to 200 percent more value than services previously available only via the Internet. This strategy offers Application Service Providers (ASPs) and other Internet-solution providers with access to millions of business customers.

Recently, at the RetailVision Fall 2000 event, Elibrium introduced its new name and Internet Business Solutions strategy. The response was overwhelmingly positive from both top retail customers and online distributors.

"Elibrium’s Internet Business Solutions align perfectly with Staples’ commitment to offer small business customers the most effective and innovative solutions for their business," said Jonathan Magasanik, senior vice president of merchandising at Staples.

Elibrium allows its Web-based partners the ability to reach retail customers that were previously difficult to acquire. Agillion Inc., an Elibrium partner, will offer their customer management solution as a packaged retail product. "Partnering with Elibrium extends Agillion’s reach to the retail market offering us another distribution channel for our leading customer-focused solution," said Steve Papermaster, chairman and CEO of Agillion.

"Elibrium will continue to deliver a variety of solutions to our customers’ challenges. A preferred method of purchasing for our 1.4 million small business customers is through retail stores and their web based counterparts. These professionals rely on retail for product options and education," said Christina Willett, vice president and general manager of Elibrium. "Additionally, our channel knowledge and strong brand recognition provide Internet companies with an effective customer acquisition venue."

"ClickAction’s Elibrium division serves a rapidly growing market of 30 million small business professionals," said Gregory Slayton, president and CEO of ClickAction. "Lead by a deeply experienced management team, our Elibrium division is growing quickly and is highly profitable. It is also the first in the industry to offer this new sales channel to Internet partners, another promising market opportunity."

About Elibrium

Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), offers intuitive and comprehensive productivity software and Internet solutions for small business professionals. For more than 10 years, businesses have trusted Elibrium’s leading brand, MySoftware, to help grow their business while saving time and money. Today, the quality products and services of MySoftware, MyProspects, eProspects, Pro Venture and iCatchers software welcome a new Internet business service to form Elibrium. Elibrium partners with select companies to offer the most effective and intuitive business applications available on the Web. Since the introduction of our first software title, over 12 million products have been sold. Headquartered in Palo Alto, California, Elibrium sells products and services at over 7,000 locations; including office supply stores, online distributors, co-branded partner Websites, consumer electronics stores, software specialty stores and computer superstores. For more information visit www.elibrium.com.

About Staples, Inc.

Staples Inc., (NASDAQ:SPLS), is a $9 billion provider of office supplies, furniture, technology and services to consumers and businesses of all sizes in the United States, Canada, the United Kingdom, Germany, the Netherlands and Portugal. Headquartered near Boston, Staples invented the office superstore concept and is the largest operator of office superstores in the world. The company has 50,000 employees who help customers slash the cost and hassle of running their businesses through more than 1,200 retail superstores, an e-commerce business, direct mail order operations under the brands of Staples and subsidiary Quill Corporation, and a national accounts contract business. More information about the company is available at http://www.staples.com.

About Agillion Inc.

Agillion is a leading Web Service for customer-focused business that enables growing businesses to find, get, understand and keep customers. Agillion envisions a world where every customer of every business receives highly personalized, highly responsive service over the Web through personalized customer pages. From its home in Austin, Texas, Agillion is revolutionizing the way growing businesses compete and win in the Internet Economy by enabling them to serve customers personally, efficiently and creatively over the Web without expensive technology. Agillion may be reached at www.agillion.com or (512) 682-8000, or visited at 7600 B Capital of Texas Highway North, Suite 220, Austin, Texas 78731.