For Immediate Release
October 4, 2000

CLICKACTION CEO COMMENTS ON RECENT STOCK PRICE VOLATILITY

Q3 Conference Call Scheduled for October 24th, Management Comfortable With Analysts’ Expectations For Q3 2000

PALO ALTO, Calif. (October 4, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, reiterated today that the Company will announce earnings on Tuesday, October 24, 2000 as scheduled. The Company’s third quarter earnings conference call will be at 2pm PST. The number for the live call will be 1-800-218-0530.

"ClickAction management remains very comfortable with analysts’ expectations for Q3," said Gregory Slayton, president and CEO of ClickAction. "We continue to believe that there will be some very large winners in the
e-customer relationship management industry (eCRM) – and we believe that we are on track to be one of those long-term winners. We will not let the recent stock price volatility divert us from our long-term goal of building a great company that is a leader in the large and rapidly growing eCRM."

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.