For Immediate Release
October 9, 2000

CLICKACTION FORMS PROFESSIONAL SERVICES ORGANIZATION TO CREATE CUSTOM SOLUTIONS TO EXTEND eCRM STRATEGY ACROSS THE ENTERPRISE

Enables Major Clients to Leverage Email Marketing Efforts Across Multiple Business Units and Product Lines

PALO ALTO, Calif. (October 9, 2000) – Today, ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced the formation of a professional services team that will assist clients with the deployment of best-of-breed e-marketing/e-messaging solutions based on the ClickAction Email Relationship Management (ERM) product line.

"As our customers increasingly adopt e-business technologies to automate marketing, fulfillment, customer service, planning and cross-touch point customer relationship management, the demand to have these technologies integrated across the enterprise is soaring," said George Grant, senior vice president of marketing at ClickAction.

To service this demand, ClickAction has assembled a multidisciplinary team with extensive experience in business analysis, project management, operations and customer service, systems design, software engineering and enterprise application integration.

"Our intent is to provide our clients with a full-service, total solution featuring ClickAction products and services that are seamlessly integrated into their existing e-business architectures," said Andrew L. Caso, newly appointed vice president of professional services. "We utilize an established lifecycle methodology that features joint management of collaborative project teams and a high degree of client participation and ownership to ensure faster delivery of benefits with less risk."

ClickAction’s professional services team has recently initiated engagements with a number of major clients to assist them with developing marketing automation solutions that take advantage of enhancements to the ERM database that permit the use of customized demographic information. "By helping clients establish a common data framework and to integrate a wide range of corporate data into ERM, we have been able to provide our clients with more powerful segmentation capabilities and as well as improved capabilities to manage e-marketing activities across business units and product lines. These solutions enhance our clients’ ability to manage customer relationships and to achieve higher returns on their email marketing investment," according to Caso.

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 200 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.