For Immediate Release
October 12, 2000

CLICKACTION WORKING CLOSELY WITH AUTHORITIES IN INVESTIGATION OF POLITICAL ‘SPAM ATTACK’

PALO ALTO, Calif. (October 12, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced today that it is working closely with the FBI and a number of Internet Service Providers to determine the parties responsible for a series of sophisticated "Spam Attacks" in which millions of unauthorized emails have been sent over the past few days from a variety of third party email servers to unsuspecting email users around the world. These illegal emails included references to a ClickAction hosted web site, but are neither sent nor authorized in any way by the Company.

The "Spam Attacks" began on Monday and have continued through today. An unidentified third party hacked into and hijacked numerous Internet Service Providers’ email servers. They then used the hijacked servers to send the bogus email to a large number of unsuspecting recipients.

"ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet," said Gregory Slayton, president and CEO of ClickAction. "We have built a great company by adhering to the highest standards of privacy in email marketing, and we will never compromise the privacy and security principles that we ourselves helped frame for this industry. We are actively working with the FBI to determine the perpetrator or perpetrators of this crime."

Eric Fagan, Network Administrator for Cox Communications, an independent Internet Service Provider unrelated to ClickAction, first saw evidence of the "Spam Attacks" on Monday. "It is clearly the work of a motivated professional: a very sophisticated and expensive effort. The perpetrators have been mapping our network," continued Mr. Fagan, "to determine which of our customers’ email servers they could utilize. On Monday they hijacked a number of those servers to send the fraudulent emails. We are cooperating with the FBI’s investigation."

"One person in Alaska reported to us that he has now received the forged email numerous times from a third party server," continued Slayton. "But that gentleman, along with all the people that have complained to us about receiving these forged emails, has not been emailed by our Company. Clearly this is the work of some highly motivated person or group that is deliberately trying to both embarrass and discredit ClickAction. ClickAction maintains the highest level of security and privacy, and our networks are secure and operating normally. We will defend our Company and email users everywhere to the fullest extent of the law from these illegal and completely unethical "Spam Attacks."


About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world-class clients and partners. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.