For Immediate Release
November 13, 2000

PHASE2MEDIA SELECTS CLICKACTION TO POWER ITS PERMISSION BASED E-MARKETING BUSINESS

PALO ALTO, Calif. (November 27, 2000) – Phase2Media, a leading Internet advertising sales and marketing organization, has selected ClickAction (Nasdaq: CLAC) to power its permission-based e-mail marketing business. Phase2Media Direct, the company’s specialized sales unit that represents direct advertising-focused sites as well as e-mail list sales, will be supported by the ClickAction Email Relationship Management (ERM) technology.

"We chose to partner with ClickAction because they were able to deliver a top-notch e-marketing service that best fits the marketing needs of Phase2Media and our clients," said Richy Glassberg, CEO and chairman, Phase2Media. "We have confidence that ClickAction will be able to extend the marketing reach of our clients’ customers because they have built a strong product and established numerous partnerships with several well-known technology companies."

"This is truly a win-win partnership for both Phase2Media and ClickAction," said Joe Cortale, executive vice president of worldwide sales for ClickAction. "By providing our best-in-class Email Relationship Management (ERM) service and the back-end technical infrastructure, Phase2Media can enable its clients to both monetize their subscriber base and experience the incredible ROI made possible with permission-based email marketing. This provides Phase2Media’s clients with a significant competitive advantage among their competitors."

About Phase2Media

Phase2Media (www.Phase2Media.com) is a leading Internet advertising sales and marketing organization that sells advertising inventory on the Web sites of branded Web publishers. Phase2Media provides a comprehensive sales solution to Web publishers which includes the sale of ad inventory, as well as a full complement of strategic, marketing and consulting services. Phase2Media sells the ad inventory of over 60 branded sites, including The Wire: News from the Associated Press, FOXSports.com, FOXNews.com, FOX,com, Britannica.com, FreeLotto, iTurf, Maxim Online, NHL.com, the official site of the Sydney 2000 Olympic Games, Sothebys.com, MaMaMedia, and Prodigy Communications, as well as all of Hachette Filipacchi's online properties, such as Car and Driver, Elle, George, Premiere, Road & Track and Woman's Day. Launched in April 1999, Phase2Media is headquartered in New York City, with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco.

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.

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Forward Looking Statements

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, each as filed with the Securities and Exchange Commission.