For Immediate Release
December 4, 2000

BUSINESSWEEK ONLINE SELECTS CLICKACTION TO PROVIDE EMAIL/E-MESSAGING SERVICES

Industry Leader Selects ClickAction To Send Customized Newsletters To Hundreds of Thousands of Subscribers

PALO ALTO, Calif. (December 4, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, today announced that BusinessWeek Online, an award-winning global Website, has selected ClickAction’s Email Relationship Management (ERM) services to help them build increasingly profitable one-to-one relationships with their hundreds of thousands of online subscribers.

BusinessWeek Online, will send out several million highly customized electronic newsletters to several hundred thousand subscribers who have requested specific information on specific subjects.

"We reviewed several email marketing firms and felt that ClickAction had the best technology and management team to fit our needs," said Andrew Portnoy, Marketing Director at BusinessWeek Online. "BusinessWeek Online has enjoyed incredible growth and looks forward to working with ClickAction in order to take us to the next level.

"We are delighted that industry leaders, like BusinessWeek Online, continue to select ClickAction to provide their email marketing/e-messaging needs," said Gregory Slayton, president and CEO at ClickAction. "BusinessWeek Online is one of the world’s premier Web-based information providers. We are deeply honored that this industry leader has selected ClickAction to provide their email/e-messaging requirements – and to establish a highly effective, highly customized, yet low cost delivery mechanism for business critical information for their clients."

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.


About BusinessWeek Online

BusinessWeek Online, a recipient of the 2000 National Magazine Award for General Excellence in New Media brings global coverage to the Internet. At businessweek.com, users get the first look at the current issue, as well as exclusive online content including business and financial news, investment advice, a small business resource center and tech insights. BWOL also features a host of interactive resources to help professionals climb the corporate ladder or increase their stake in the stock market. BusinessWeek Online, which received over 18 million page impressions in September with over 900,000 registered users, is the preeminent provider of decision-making global business news, information and services. BusinessWeek is a division of the McGraw-Hill Company (NYSE: MHP). Internet Keyword: "BusinessWeek"


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Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.