For Immediate Release
December 19, 2000

THE NATURE CONSERVANCY SELECTS CLICKACTION TO SEND NEWSLETTERS TO SUBSCRIBERS

ClickAction Extends eMarketing Services to Non-Profits; Allowing Online Communities to Prosper Through Powerful Email Marketing Technology

PALO ALTO, Calif. (December 19, 2000) – ClickAction™ Inc. (Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging, announced today that they would provide The Nature Conservancy (www.tnc.org), the world’s largest private, international conservation group, with ClickAction ERM and newsletter delivery services to their more than one million members.

The Nature Conservancy is a private, international, nonprofit organization established in 1951 to preserve plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive. To date, the Conservancy has been responsible for the protection of 11.7 million acres in the United States and Canada, and has helped through partnerships to preserve nearly 60 million acres in Latin America, the Caribbean, Canada and the Pacific.

The Nature Conservancy will be utilizing the ASP version of ClickAction Email Relationship Management (ERM) for a multitude of purposes. The newsletters will be used to communicate with Conservancy donors, inform those interested in protecting the environment about Conservancy programs and increase member involvement in Conservancy initiatives.

"The Nature Conservancy, like many organizations, seeks a greater level of engagement with its constituents, said Donna Cherel, Vice President, Director of Membership for The Nature Conservancy. "Timely, customized communication will help The Nature Conservancy to more effectively fulfill its mission."

"The Nature Conservancy has a 1+ million membership base and we are honored that such a prominent organization chose ClickAction’s email marketing service," said Joe Cortale, executive vice president for ClickAction. "ClickAction ERM will allow The Nature Conservancy to provide its members and subscribers with invaluable information and to reach out to future generations of supporters."

About ClickAction

ClickAction Inc. (Nasdaq: CLAC) is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users’ trust and confidence in the Internet. For more information, visit www.clickaction.com.

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Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company’s Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.