For Immediate Release
December 28, 2000

CLICKACTION EXPANDS MIDWEST OFFICE NETWORK TO PROVIDE BEST IN CLASS SERVICES IN 2001 TO INCREASING CLIENT BASE

Expanded Distribution Network, Forecast Q4 and 2001 Profitability And Continued Rapid Revenue Growth Underscore Company's Leadership In Email/e-Messaging Market

PALO ALTO, Calif. (December 28, 2000) - ClickAction™ Inc. (Nasdaq: CLAC) a leader in permission-based email marketing/e-messaging technology and services, announced today the expansion of its Midwest presence with new offices in Chicago and Minneapolis. Steve Lett, former VP of Sales at RR Donnelley & Sons Company, has been appointed Regional Vice President of Sales to lead ClickAction's rapidly growing Midwestern team.

ClickAction provides email and e-messaging services to a growing list of industry leading catalogers, publishers, retailers and advertising agencies within the Central United States. The creation of the Chicago and Minneapolis offices allows the Company to better service its growing list of Midwest based clients. In May of 2000, ClickAction opened an East Coast office. Since its opening, ClickAction has experienced exploding client and agency growth on the East Coast.
To head the Chicago office, ClickAction has appointed Steve Lett as Regional Vice President. Lett joins ClickAction after serving as president of PaperStudio, Inc. and vice-president of RR Donnelley & Sons Company.

"Client support and service is critical in today's rapidly expanding market for email and e-messaging technology and services,'' said Gregory Slayton, president and CEO for ClickAction. "As the industry leader along many different metrics, our decision to expand our Midwest presence reaffirms our commitment to delivering the highest level of client support and service. Our ability to recruit world class executives, like Steve Lett, also speaks to our commitment to fielding the very best team we can for our clients and shareholders.''

"As a Company, we look forward to the coming year and the on-going shake-out in our industry. Now that an Internet company's success is measured by its ability to profitably serve -- and expand -- its client base, as opposed to its ability to convince venture capitalists and/or IPO investors to give it more money, we believe that ClickAction will strengthen and grow its position of industry leadership.''

About ClickAction

ClickAction Inc. is a leading provider of email marketing/e-messaging services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 225 world class clients and partners including: Brooks Brothers, Nabisco, Adforce/CMGI, Sara Lee, Vicinity, Boise Cascade Office Products, and Dean and Deluca. ClickAction is a founding member of RECA, the Responsible Electronic Communication Alliance, and is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information, visit www.clickaction.com.

Forward Looking Statement

To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, each as filed with the Securities and Exchange Commission.