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Philanthropy

Enriching the field of philanthropy.

The practice of philanthropy continues to evolve rapidly, with profound implications for organizations—from local teen pregnancy prevention programs to global institutions working to combat climate change. The immense wealth created in recent years has led to an explosion of multimillion dollar gifts, while at the same time philanthropy is being democratized by large numbers of Internet users making small gifts whose combined impact could eventually equal that of individual wealthy donors. The impact of the Internet on charitable funding cannot be overstated. In 2007, online giving rose to more than $2.5 billion, up from $300 million in 2005.

In 2007, the Foundation hired the global consulting firm McKinsey & Company to analyze whether it is possible to create a more efficient marketplace for information about nonprofit organizations, and if so, how we could do it. McKinsey’s analysis revealed a lack of accessibility to existing data, the enormous potential of partnering with financial institutions, and the need to support a host of organizations to advance this goal. The Foundation expects to publish the conclusions of the McKinsey project in 2008.

These changes are driving philanthropy’s evolution, even as it remains a personal practice rooted in the values of individual donors.

Promoting greater understanding of strategic philanthropy—setting clear objectives, designing and implementing effective strategies, and measuring progress—requires new ways of communicating with donors. We believe that if the world’s funders can be joined with the world’s most effective nonprofits, society will be far better positioned to address complex problems like poverty and climate change.

Acting on that belief, the Foundation’s Philanthropy Program sets its sights on improving three areas: the practice of philanthropy, the organizational effectiveness of our grantees, and the effectiveness of the Foundation’s own grantmaking.

In 2007, the Philanthropy Program made grants totaling $8,449,800.